175 Coors Light Beer Wolf w/Tom Cole

Eric, Elvira and Coors Light Beer Wolf

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Eric welcomes back Tom Cole to discuss the history of the Coors Light Beer Wolf!

In the early 1980's Coors was brand new to the beer biz. They thought they could boost sales by tying in their beer with a holiday...HALLOWEEN! Soon enough, their original Halloween mascot was born: The Coors Light Beer Wolf! He had a few seasons in the sun, but this tale ends in a bit of tragedy for Beer Wolf was not long for this world. Why? Find out on this week's Spooky A S!

Music by Occultic Overtones

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